Brands
Nestlé India taps Edouard Mac Nab as new CFO
GURUGRAM: Nestlé India on Friday said Edouard Mac Nab will take over as executive director–finance and control and chief financial officer from 1 March. He will replace Svetlana Boldina, who steps down on 31 January to move to a new role within a Nestlé affiliate. The proposal will be put to the audit committee and the board following a recommendation from the nomination and remuneration committee, the company said in a BSE filing.
Mac Nab is currently head of finance and control at Nestlé Canada, where he is credited with restoring profitability and pushing a digital overhaul of the finance function. Before joining the Nestlé group, he held senior finance roles at Reckitt, Mead Johnson Nutrition and Bristol-Myers Squibb.
He joined Nestlé France as chief financial officer in February 2022 and brings more than 25 years of international finance leadership experience across Asia, North America, Latin America and Europe.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
