Shivani Thussu joins JioHotstar as VP, creative & content for digital and streaming Hindi specials

MUMBAI: JioHotstar has strengthened its creative lineup with the appointment of Shivani Thussu as vice president – creative & content for digital and streaming Hindi specials. In her new role, Thussu will shape the creative vision for the platform’s Hindi Originals, specials, new formats, and talent partnerships.

Sharing her excitement, Thussu said, “A new episode begins. I’m thrilled to move from a consulting role into a full-time position, and I look forward to creating ambitious, meaningful stories with incredible people.”

With over two decades of experience in Indian television and digital content, Thussu has played a key role in some of the country’s most successful projects. Before joining JioHotstar, she led original content strategy at Viacom18 Digital Ventures, overseeing hits like Candy, which won Best Web Series at the Dadasaheb Phalke International Film Festival. She also drove record viewership for Bigg Boss OTT and steered multiple long-form series and originals across Svod and Avod platforms.

Thussu’s earlier stints include shaping Indian adaptations of The Office and Criminal Justice for BBC Studios, and delivering iconic shows for Colors TV including India’s Got Talent, 24, and Khatron Ke Khiladi. Her career spans creative leadership, content strategy, and nurturing talent across TV and digital.

At JioHotstar, she is set to combine her knack for storytelling with audience insights, bringing fresh, high-impact Hindi content to the streaming stage. Fans of bold, original programming can expect some exciting chapters ahead.