Brands
Godrej Yummiez, Pigeon air fryers take on India’s kitchen myths
MUMBAI: Godrej Yummiez has teamed up with Stovekraft’s Pigeon air fryers to challenge long-held kitchen myths around frozen foods and air frying, launching a nationwide digital awareness campaign aimed at modern Indian households. The campaign takes on familiar refrains: that frozen food is the opposite of fresh and air fryers are fit only for snacks, arguing that both claims are out of step with how people cook today.
The brands point to advances such as individual quick freezing technology, which helps preserve nutrients, flavour and texture while reducing food waste. With longer workdays and late meals becoming routine, frozen foods are being positioned as practical, time-saving options rather than last-resort fixes. Citing industry data, the campaign notes rising trust in frozen snacks and growing interest in convenience-led cooking, while air fryers are framed as tools that cut oil use, retain nutrients and simplify everyday meals.
As part of the activation, mothers across cities were sent curated kits featuring a Pigeon air fryer and a selection of Godrej Yummiez frozen snacks, which they integrated into daily routines ranging from children’s lunchboxes to late-night bites. The campaign leans heavily on digital storytelling to show how frozen foods and air fryers can work together to deliver quick, familiar meals without excess effort or guilt.
Godrej Foods head of marketing and innovation Anushree Dewen, said the collaboration reflected a push to make everyday cooking simpler without trading off taste or nutrition. Stovekraft head of marketing Amitabh Bhatia, said air fryers were evolving from novelty gadgets into everyday appliances, helping Indian households adopt healthier, more balanced cooking habits.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
