Brands
Sana Shaikh takes the Helm as Sun Pharma marketing head
MUMBAI: Sun Pharma has welcomed Sana Shaikh as its new head of marketing. In her role, she will steer the company’s marketing strategy, drive brand growth, expand its portfolio, and strengthen market leadership across key therapeutic areas.
Shaikh expressed her excitement about the new chapter, saying, “New year. New journey. Thrilled to begin my new chapter as marketing head at Sun Pharma. I am extremely grateful for the mentors, colleagues, and experiences that have shaped my journey so far. Excited to work with yet another talented pool across the organisation and contribute to meaningful outcomes.”
A seasoned professional, Shaikh brings nearly two decades of experience across top pharmaceutical companies. She most recently held leadership roles at Emcure Pharmaceuticals, where she shaped marketing strategy for over three years. Her career also includes stints at Cipla and Abbott, where she led brand management, marketing excellence, and business development initiatives.
Known for blending strategic insight with creativity, Shaikh has a track record of transforming marketing plans into tangible results. Her arrival at Sun Pharma signals fresh energy and ambitious plans for the company’s marketing direction.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
