Brands
Priyamvada Jagia named India brand marketing head for Armani at Fossil
BANGALORE: Priyamvada Jagia has swapped pixels for polish. The former Xiaomi India product marketing leader has been appointed India brand marketing head for Armani Brands at Fossil Group, Inc., taking charge of Emporio Armani and Armani Exchange watches and jewellery at Fossil India. In her new role, Jagia will steer brand strategy, integrated campaigns and market execution to sharpen Armani’s presence in India’s premium fashion and lifestyle space.
It marks a decisive shift from high-speed consumer technology to the measured elegance of luxury branding. After more than five years at Xiaomi India, where she worked across blockbuster smartphone launches, celebrity campaigns and high-impact festive marketing, Jagia has now entered what she calls her phase of reinvention.
Reflecting on the move, she described 2025 as a year of transition and strategic change, one that nudged her towards fashion and luxury. As 2026 begins, she says she looks ahead with renewed energy and gratitude for the mentors and teams that shaped her journey.
At Xiaomi, Jagia played a key role in defining go-to-market strategies, positioning new products and running large-scale campaigns across television, digital, retail and quick commerce. Her work spanned flagship launches such as Xiaomi 14 and CIVI, festive drives like Diwali With Mi, and celebrity-led initiatives featuring Disha Patani. She also contributed to Xiaomi’s rapid growth in the 5G segment through end-to-end launch planning and inventive marketing formats.
At Fossil India, her focus shifts to building desire rather than driving specs. With Armani’s watches and jewellery sitting at the intersection of fashion and aspiration, Jagia will look to blend storytelling, style and strategic execution to connect with India’s evolving luxury consumer.
From tech hustle to timeless glamour, her career arc signals how modern marketers are crossing categories, and rewriting the rules as they go.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
