Brands
MIP London doubles down on creator economy for 2026 edition
PARIS: MIP London has unveiled an expanded creator economy programme for its second edition, sharpening its focus on digital creators, platforms and community-led IP as television and streaming recalibrate for attention-led growth.
The international content market will run from 22 to 24 February 2026 across The IET London and The Savoy, with creator-focused sessions spread across Monday and Tuesday. The expanded strand blends analysis, commissioning insight and monetisation strategy, alongside a stronger push on structured networking, including matchmaking and expert-led roundtables.
A headline moment will see media analyst Evan Shapiro deliver a mainstage keynote titled The year of change or die on 24 February, drawing on proprietary data to map where the global television business is heading. Shapiro will also record a live episode of The media odyssey, his industry podcast co-hosted with Marion Ranchet, examining shifts across television, streaming and digital platforms.
Creator-led growth will be further explored in a mainstage panel featuring Snap Inc, Spotify and pan-European digital studio We Are Era, examining how talent and community-led IP scale across platforms. A separate session will focus on how premium digital content is commissioned and expanded by established media groups and creator-first studios, including participation from MTV Entertainment Group International.
Networking is being elevated through a market-first Attention Economy Leadership Lunch & Mixer, staged in partnership with Tubefilter, with strategy insights from Allied Global Marketing chief strategy officer Adam Cunningham. An invitation-only, expert-led roundtable on sustainable creator-led growth will bring together executives from BBC Talentworks, Patreon, After Party Studios and We Are Era, among others.
The expanded creator economy focus forms part of a broader MIP London programme spanning documentary and factual, micro dramas, podcasting, streaming and AI, under the theme “Joining the dots: finding the value.”
The announcement comes as MIP London crosses 1,000 registered delegates a month ahead of the market, including more than 550 international buyers from major broadcasters, streamers and platforms spanning television, streaming, telecoms, manufacturing and publishing.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
