MAM
Jupiter ropes in Swiggy’s Anuj Rathi as chief product and marketing officer
Mumbai: Jupiter, the digital platform for everything money has roped in Anuj Rathi, ex-senior vice president of revenue and growth at Swiggy, as its first-ever chief product and marketing officer where he will lead product, design, growth and marketing. He will work closely with founder and CEO Jitendra Gupta in accelerating Jupiter’s mission to make financial wellness for millions of Indians easy and delightful.
With more than 18 years of experience, the IIT-Kanpur alumnus brings rich experience and insights from his stints at marquee Indian e-commerce startups including Swiggy, Flipkart and also major corporations like Walmart. In his last stint at Swiggy where he was one of the most senior leaders, Rathi had led product, marketing, growth, financial services, partnerships and was instrumental in launching industry-first offerings like Swiggy One , Instamart & Gourmet, among many others. At Jupiter Money, he will play a key leadership role to redefine the personal finance experience for Indian consumers.
In a statement, Jupiter founder and CEO Jitendra Gupta said, “On behalf of team Jupiter, I would like to extend our warmest welcome to Anuj. Having someone of Anuj’s pedigree, experience and track record will be an invaluable asset to Jupiter as we continue to double down on our mission of enabling financial wellness for millions of Indians. We felt that Anuj is the most suited leader to play an important role for Jupiter’s next phase of growth. I am personally very excited to welcome him to Jupiter Money.
Speaking about his new role, Rathi said, “India is now expecting delightful customer experiences in many spheres of their lives including their personal finance experience. I resonated deeply with Jupiter’s mission to make financial wellness for millions of Indians easy and delightful. I’m looking forward to working with Jiten and the team at Jupiter to improve our customers’ relationship with money and financial aspirations.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
