Brands
JioBlackRock Investment Advisers appoints Madhurita Sengupta as CMO
MUMBAI: JioBlackRock Investment Advisers has brought in a familiar marketing heavyweight to sharpen its pitch to India’s investors. Madhurita Sengupta has been appointed chief marketing officer at the wealth and advisory firm, a 50:50 joint venture between Jio Financial Services and global asset management giant BlackRock.
Sengupta will steer brand strategy, customer engagement and the digital marketing agenda as the firm builds a new, investor-first platform aimed at India’s fast-growing retail and affluent audience. Simply put, she will be the voice and feel of how JioBlackRock speaks to investors who are increasingly curious, cautious and digitally savvy.
Her appointment comes at a time when the joint venture is stepping up its ambition to make investing more accessible, transparent and centred on real customer needs, rather than jargon-heavy advice.
Sengupta brings with her nearly two decades of experience across banking, telecom and technology. Before taking on the CMO role in March 2025, she worked on special projects at Jio Financial Services. Prior to that, she led digital sales for Amazon Web Services across India and Saarc, a role that blended technology, growth and sharp customer insight.
Her earlier stints include senior leadership roles at DBS Bank, where she drove digital sales, growth marketing and customer engagement, as well as marketing positions at Vodafone and HSBC. Across these roles, she has built a reputation for combining brand storytelling with performance-led digital strategy.
An XLRI Jamshedpur alumna with a background in engineering from Jadavpur University, Sengupta’s career arc reflects a rare mix of analytical rigour and creative flair.
For JioBlackRock, the message is clear. As investing becomes more mainstream and competitive, winning hearts may matter as much as winning wallets. Sengupta’s brief is to make that conversation simpler, smarter and a lot more human.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
