Brands
Databricks names Jeremy Cooper VP of marketing for APJ push
SINGAPORE: Databricks has strengthened its Asia Pacific and Japan leadership with the appointment of Jeremy Cooper as vice president of marketing, signalling a fresh marketing charge as demand for data and AI surges across the region.
A seasoned marketing leader with over two decades in global technology roles, Cooper joins Databricks after leading marketing for Amazon Web Services across Asia Pacific and Japan. At AWS, he steered regional go to market strategy and helped fuel growth across enterprise, public sector, partners and startups.
His CV reads like a tour of Silicon Valley’s greatest hits. Before AWS, Cooper held senior marketing roles at Salesforce, Google and LinkedIn, where he played a key role in shaping category defining brands and scaling global growth engines.
Based in Australia, Cooper will now oversee Databricks’ marketing strategy and execution across APJ, with a focus on expanding brand presence, building pipeline and accelerating revenue growth.
Databricks vice president of global demand generation and field marketing Joseph Puthussery, said the timing could not be better. “Jeremy brings deep cloud expertise, strong brand instincts and a rare balance of global and regional experience. That combination will be critical as organisations across APJ look to unify and scale their data and AI.”
Cooper, for his part, sees Databricks as the natural next chapter. “AI is the biggest technology shift since the rise of the cloud, and Databricks sits right at the centre of it,” he said. “The opportunity to help organisations turn data into intelligence and intelligence into action is hugely compelling. I’m excited to work with our teams, customers and partners across APJ to make that happen.”
With a heavyweight marketer at the helm, Databricks is clearly setting the pace for its next phase of growth in one of its most important regions.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
