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Mitali Patel named app marketing lead for Prime Video India, SEA
MUMBAI: Prime Video is pressing play on a bigger regional growth story, with Mitali Patel stepping into an expanded role as app marketing lead for India and South East Asia at Prime Video and Amazon MGM Studios.
Based in Mumbai, Patel will now shape app growth strategies across some of the world’s most diverse and fast-moving streaming markets. Her new mandate centres on turning customer insights into sharp, scalable playbooks that travel well across borders, while still feeling local on the ground.
Sharing the news, Patel said she is excited to take on the broader remit, working closely with global and regional teams to build repeatable frameworks that deliver measurable impact. The focus, she noted, will be on balancing strategic thinking with execution that actually moves the needle.
Patel brings serious streaming and marketing muscle to the role. She has spent over six years with Amazon, rising through the ranks from marketing manager to senior marketing manager, and most recently driving growth marketing initiatives for Prime Video. Before Amazon, she clocked nearly a decade at Viacom18, working across Voot and digital marketing roles, and earlier honed her media planning chops at Quasar and IdeateLabs.
With streaming platforms fighting harder than ever for attention, retention and daily relevance, Patel’s elevation signals Prime Video’s intent to fine-tune its app-first growth engine across India and South East Asia. For viewers, the result may be subtle. For the business, the stakes are anything but.
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Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
