MAM
Cheil X reshuffles top deck with new leadership for Delhi and Mumbai
DELHI, MUMBAI: Cheil X has strengthened its leadership team across its two key markets, appointing Ritesh Rao as head of operations for Mumbai and elevating Kanika to head its Delhi office. The moves come as the agency rides strong momentum marked by fresh business wins and expanded client mandates.
Rao will oversee business growth and operational performance in Mumbai, bringing more than two decades of experience across integrated marketing, brand transformation and growth strategy. He most recently served as chief executive at 26five global lab, and has previously held senior roles at Creativeland Asia, Isobar and Lowe Lintas, working across sectors including FMCG, automotive, technology and media.
Kanika, who previously served as vice president, will now lead the Delhi office, focusing on Cheil X’s integrated, tech-first marketing approach spanning strategy, creative, commerce, experience and performance.
Positioned as a new-age creative agency, Cheil X blends data, technology and cultural insight to deliver full-funnel solutions across branding, content, influencer marketing, e-commerce and experience design. Backed by its refreshed leadership bench in Delhi and Mumbai, the agency is aiming to accelerate growth in an increasingly competitive market.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
