Brands
Preetham Srinivas steps up as VP marketing at Beardo
MUMBAI: Beardo has handed the marketing reins to one of its own. Preetham Srinivas has been elevated to vice president marketing at the Marico owned men’s grooming brand, marking the latest milestone in a journey that has closely tracked Beardo’s rise in India’s booming D2C grooming market.
In his new role, Srinivas oversees the full marketing canvas, from brand strategy and P&L ownership to content, creative direction and celebrity and influencer partnerships. He also leads product marketing and new product development, with a clear mandate to sharpen Beardo’s edge in categories spanning grooming, fragrances and personal care appliances.
The appointment crowns nearly a decade-long stint at Marico, during which Srinivas has worn many hats. From managing modern trade and e-commerce growth to steering brand launches and category creation, he has been deeply involved in Beardo’s transformation into a scaled, digital-first brand. Under his leadership, Beardo has crossed the Rs 300 crore ARR mark and expanded its portfolio with launches such as Freed, Dr Beardo, Beardo Studio Professional and Beardo Sport.
Known for blending performance marketing with influencer-led storytelling, Srinivas has focused on building both growth and brand love in equal measure. As he takes on the VP role, the brief is clear. Keep the engine humming, keep the brand sharp, and turn everyday grooming into something that feels a little more personal, and a lot more memorable.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
