News Broadcasting
NDTV Network’s phenomenal growth: Onboards over 150 new team members in last three months
Mumbai: According to close sources, NDTV Network is making a strategic and aggressive approach to expand its workforce.
To maintain and strengthen its position in the ever-competitive media industry, it is believed that NDTV Network’s leadership has devised a bold vision for the future. This vision centres around an ambitious workforce expansion strategy that encompasses hiring talent across various domains. It also reaffirms the network’s dedication to deliver quality content to its audience while embracing diversity and innovation
With its aggressive workforce expansion strategy, as per sources, it is said that the network has boarded over 150 new employees in the last three months and reduced its attrition rate by 50 per cent.
In an era where digital platforms play a pivotal role in disseminating news and entertainment, it is also revealed that NDTV is investing heavily in its digital infrastructure. The network is set to revamp its online presence, offering audiences an immersive and user-friendly experience across web and mobile platforms.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
