Brands
Shrey Walia elevated at boAt Lifestyle to Business Head – New Business Verticals
MUMBAI: boAt is sharpening its growth playbook. The consumer electronics brand has elevated Shrey Walia as business head – new business verticals, expanding his remit even as he continues to lead wearables and accessories, one of the company’s largest and most competitive segments.
In the newly broadened role, Walia will drive expansion across emerging product categories, build scale in new markets and unlock fresh revenue streams across boAt’s fast-growing portfolio. The move signals a clear intent: double down on category creation while tightening leadership at the core.
Walia has been with boAt for over two years and currently heads wearables and accessories, a role he will continue alongside his new responsibilities. His elevation comes at a time when boAt is pushing beyond audio and wearables to deepen its presence across adjacent consumer electronics verticals.
Before joining boAt, Walia spent over six years at Amazon, where he held multiple leadership roles across wireless audio, accessories and mobile categories. As category head, he steered strategy for wireless accessories and audio, and earlier led P&L for Amazon’s mobile business for brands including Oppo, Vivo and Huawei.
Prior to Amazon, he was business head at ShopClues, where he built and scaled the refurbished and pre-owned business across B2B and B2C channels, making the platform a category leader at the time. His earlier stints include handling handset and tablet businesses at Samsung Electronics, managing over Rs 120 crore in annual revenue across key Haryana markets, and starting his career as a senior analyst at The Smart Cube.
An alumnus of Faculty of Management Studies, Delhi, Walia also served as joint secretary for corporate relations and placements, where he helped deliver 100 per cent placements and expanded recruiter participation across sectors.
With a deep bench of marketplace, category and P&L experience, Walia now sits at the centre of boAt’s next growth chapter—tasked with finding the next big bets, and making them scale, fast.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
