Brands
Duroflex turns up the air on sleep with Airboost mattresses
MUMBAI: A good night’s sleep just got a breath of fresh air. Duroflex Limited has unveiled Airboost, a new mattress material innovation that ditches the old foam-coir-spring playbook and instead leans hard on sleep science, airflow and pressure balance.
Designed for India’s heat, humidity and restless nights, Airboost is built on an open-matrix fibre structure that delivers three times more breathability than conventional materials. With over one lakh independent micro-support points, the mattress continuously adapts to body movement, spreading pressure evenly while keeping airflow uninterrupted from all directions.
Temperature regulation is the big pitch. The 3D open-air design helps dissipate heat away from the body, a factor increasingly linked to deeper, more restorative sleep in warm climates. Duroflex says the material addresses three core sleep needs in one go: posture support, thermal comfort and overnight recovery.
The claims have been put through external scrutiny. After testing against branded mattresses sold in India, Airboost has received approval from the National Health Authority for spinal support and from the Indian Society for Sleep Research for enabling enhanced N3 or slow-wave sleep, the stage associated with physical repair and immune recovery.
The launch builds on Duroflex’s long-running focus on medically backed sleep solutions, following products such as Duropedic and its adjustable and smart mattress lines. According to the company, material innovation in mattresses has lagged lifestyle change, even as longer work hours and rising stress levels continue to erode sleep quality.
Manufactured in India and produced at Duroflex’s Hosur facility, the Airboost range will be sold under the Duropedic portfolio in multiple comfort variants and thickness options. It will be available across Duroflex Experience Centres, select retail outlets and online platforms nationwide.
In short, Duroflex is betting that better airflow, not more foam, could be the real key to waking up refreshed.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
