e-commerce
Jeet Kumar joins Myntra as director of category management
BENGALURU: Jeet Kumar has taken charge as director – category management at Myntra, marking his latest move in a decade-long career spanning e-commerce, travel and consumer internet businesses.
Kumar brings deep expertise in category and product management, market research and go-to-market strategy. He joins Myntra from Amazon, where he served as category head for skin care, hair care and derma products for over five years, driving revenue optimisation and building high-performing teams. Prior to that, he led category functions at JetPrivilege and MakeMyTrip, overseeing hotels, flights and international hotel business, while also developing affiliate and push API products and onboarding global partners.
Kumar began his career as a project engineer at Wipro, followed by a stint as a business analyst at Redwood Algorithms and an internship at ONGC in strategy and HR. He holds a degree from the Faculty of Management Studies, University of Delhi, and is known for scaling businesses and teams from scratch with a sharp focus on revenue and growth.
At Myntra, Kumar will spearhead category strategy, revenue optimisation and product initiatives, aiming to strengthen the platform’s assortment and market presence in fashion and lifestyle categories.
From building hotel APIs to leading e-commerce categories, Kumar’s career is a blueprint for scaling businesses with precision, insight and speed.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
