Brands
Reaviva appoints Bistriti Poddar as fractional CMO
MUMBAI: Reaviva Holistic Health is strengthening its leadership bench as it gears up for its next phase of growth. The wellness brand has appointed Bistriti Poddar as fractional chief marketing officer, a move aimed at sharpening brand strategy, accelerating growth and deepening its presence in India’s holistic health space.
Bistriti brings over two decades of experience across the digital ecosystem, with a reputation for building brands from the ground up and scaling businesses sustainably. A seasoned growth leader and marketing strategist, she is known for blending strategic clarity with hands-on execution and entrepreneurial instinct, making her a trusted partner for founders and leadership teams across industries and stages.
A four-time TEDx speaker, Bistriti is also a prominent voice in India’s marketing and entrepreneurship ecosystem. Her work has earned her accolades including BW 40 Under 40, reinforcing her standing as a marketer who combines thought leadership with executional depth.
In her role at Reaviva, Bistriti will focus on sharpening the brand’s strategic narrative, strengthening go-to-market initiatives and building scalable marketing systems aligned with the company’s mission of purpose-led, integrated and sustainable health.
“Reaviva represents a powerful intersection of science, soul and sustainability, something that deeply resonates with my own philosophy of building brands with purpose,” said Bistriti Poddar. “As a fractional CMO, my role is not just to drive visibility or growth metrics, but to help create clarity of positioning, narrative and direction. I’m excited to partner with the Reaviva team at this stage of their journey to build a differentiated, trust-led wellness brand that balances long-term brand equity with near-term business outcomes, while staying deeply rooted in authenticity and impact.”
Shalini Shivdasani, founder and CEO of Reaviva Holistic Health, said the appointment comes at a critical moment in the company’s evolution. “As Reaviva enters its next phase of growth, we were looking for a strategic partner who not only understands marketing but also understands founders, purpose-led businesses and the realities of building something meaningful from the ground up. Bistriti brings a rare combination of deep strategic thinking, hands-on execution and entrepreneurial empathy. Her experience across industries and her ability to build scalable marketing systems make her a natural fit for Reaviva.”
With the appointment, Reaviva is doubling down on strategic leadership and long-term brand building as it seeks to scale impact in the fast-evolving holistic health and wellness market.
Purpose is no longer a positioning tool. For Reaviva, it is now the growth engine.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
