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Oben Electric honours Bengaluru traffic Police at red signals
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job. For one week, Bengaluru’s busiest junctions became unlikely stages for gratitude, as commuters paused not just for traffic, but for the people who manage it.
Marking National Road Safety Month, the electric motorcycle maker rolled out Salute At Signal, a city-led initiative that invited motorists to acknowledge Bengaluru Traffic Police at red signals. The idea was disarmingly simple. At selected junctions, drivers and riders were encouraged to switch on their parking or hazard lights for a few seconds, stay still, avoid honking and quietly recognise the officers on duty.
The result was a rare sight in peak-hour Bengaluru. Calm intersections, collective stillness and a moment of shared respect where chaos usually reigns.
The initiative ran for a week at Sony Signal in Koramangala and Vydehi Signal in Whitefield, two pressure points that handle tens of thousands of vehicles daily. Between 6 pm and 9 pm, public announcements nudged commuters to take part, transforming routine red lights into small but meaningful gestures.
At Sony Signal, the spotlight fell on Shanoor Nadaf (PC 15996) of the Adugodi Traffic Police Station. With nine years of service, he manages traffic for close to eight hours a day, including nearly five gruelling peak hours, at an intersection that sees close to one lakh vehicles per shift. Over in Whitefield, Sangamesh Desai (PC 18308) was recognised for his nine years with the Bengaluru Traffic Police, overseeing around 15,000 vehicles per shift during long daily duty hours at Vydehi Signal.
Informational boards at both junctions laid out the realities of the job. Names, years of service, duty hours and vehicle volumes were displayed for all to see, turning anonymous uniforms into recognisable faces and stories. For many commuters, it was the first time the scale of effort behind smooth traffic became visible.
Thousands participated over the week, proving that even in a city famed for gridlock, empathy can travel faster than frustration.
For Oben Electric, the campaign fits neatly with its broader focus on safety and responsible urban mobility. Designed and manufactured at its Bengaluru facility, the company’s electric motorcycles and patented LFP battery technology are built with everyday city riding in mind. Its Rorr range is tailored for Indian road conditions, where reliability and safety are not optional extras.
With more than 85 showrooms across 70 cities and plans to scale up to 150 by March 2026, Oben Electric’s ambitions are clearly national. But Salute At Signal kept things refreshingly local, reminding Bengalureans that road safety is not just about rules and machines. Sometimes, it starts with a pause, a light switched on and a simple thank you at a red signal.
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
