MAM
BSLI spins up three-pronged ad strategy
MUMBAI: Birla Sun Life Insurance (BSLI) is seeking new ways of perfecting the art of giving a 360 degree marketing and communication spin to support its direct sales team.
BSLI has undertaken three promotions in the period from August end to September end. These three promotions cover specific segments of the market like the domestic airline travellers, airline promotions and Hutchalive, the SMS broadcast subscriber campaign.
The following campaigns have been planned:
* Newspaper stickers: Covering newspapers in ‘business class’ and ‘economy’ in Jet Airways, the promotion will last for one month. The sectors being covered are Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad. The company says, about 510,000 newspaper stickers have been manufactured . The message is “Together for Life”- Life Insurance and Investment.
* Boarding passes of Indian Airlines: For one month, the reverse of 600,000 boarding passes will carry the advertising tag line Together for Life”- Life Insurance and Investment.
* SMS messaging of a contest to HutchAlive subscribers: SMS or mobile phone advertising has been heralded as the next generation communication. This BSLI promotion has already commenced. The taregtted subscriber base is about 450,000. There are 100 early bird prizes everyday for the five days of the contest. There are two final prizes of a stay at Taj Exotica.
BSLI vice president (marketing and communication) Anjana Grewal claims that each of the above promotions will deliver value for money spent.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
