MAM
DoubleClick’s enhanced ad mgt. solution for online publishers
DoubleClick which claims to be the leading provider of tools for advertisers, web publishers and direct marketers has unveiled an enhanced version of the DART Enterprise ad management and delivery software. Leveraging the insight and experience of close to 300 online businesses worldwide, the company claims that DART Enterprise 5.1 is its most robust and scalable ad management and delivery software to-date.
Publishers benefit from faster, real time log processing: DoubleClick’s latest release provides online publishers such as WebMD, Lycos Europe and Focus, with key management and architectural improvements — unprecedented flexibility in managing and reporting on complex campaigns in both online and offline environments. It also improves log processing for increased efficiency.
An official release informs that with an integrated reporting engine, the results of the advertiser’s campaign can be viewed in real time, and with AdInsight, sets of reports are developed for advertisers using batch processing. In addition, the new unique architecture streamlines log distribution, minimising bandwidth consumption and increasing data delivery.
Publishers gain advanced inventory mgt. capabilities: The release states that the software provides improved scalability in the Inventory Manager, enabling more jagged visibility into sites’ available ad inventory. Publishers are able to better manage capacity and eliminate wasted inventory by redefining inventory forecast on an as-needed basis.
The software employs an advanced inventory management model that allows for more sophisticated day-part targeting capabilities such as the smooth delivery of ads by day or hour and includes time/date ranges. These targeting enhancements are amplified by providing traffickers with the ability to target multiple segments on an ad hoc basis. Lycos Europe has stated that it has derived enormous benefit from the increased log processing performance and scalability of the front end components. This has given the site the ability to serve approximately 200 million ads per day states the release.
Workflow improvements ease the trafficking process: Workflow and user interface enhancements have resulted in more efficient ad operations such as faster trafficking and improved accuracy. This allows publishers to save time and costs as they can more easily and efficiently manage the steps involved in ad serving. DART Enterprise 5.1 allows publishers to quickly copy creatives across multiple ads and products across multiple sites.
MAM
MSM Unify appoints Rohit Kumar to lead India campus business
Ex CollegeDekho COO to drive partnerships, scale campus engagement in India.
MUMBAI: From classrooms to boardrooms, the campus playbook is getting a new chief architect. MSM Unify has appointed Rohit Kumar as founding member and president of its India Campus Business, signalling a sharper push into one of the world’s fastest-evolving higher education markets. In his new role, Kumar will oversee the company’s India business vertical, taking charge of institutional partnerships, campus engagement strategy and domestic growth. The mandate is clear: build scalable, technology-led models that connect Indian universities and colleges with global academic and career pathways, while staying grounded in local campus realities.
Kumar brings over 24 years of experience across telecom, IT services and education technology, an unusually broad mix that mirrors the convergence shaping modern education platforms. Most recently, as co-founder and COO of Collegedekho, he helped scale the business into a Rs 300 crore enterprise, delivering a 67 per cent CAGR over five years and building partnerships with more than 2,000 institutions nationwide.
That growth journey also saw the platform expand into adjacent verticals including learning, marketing services and overseas education, backed by multiple funding rounds from investors such as Girnarsoft, ADQ, ETS and Man Capital.
Earlier in his career, Kumar held senior roles at companies including Bharti Airtel, Reliance Communications, Sify Technologies, Indiatimes and Videocon, where his work spanned revenue growth, operational efficiency and market expansion across key regions including Maharashtra.
His appointment comes at a time when India’s higher education ecosystem is undergoing structural shifts driven by digitisation, global mobility and increasing demand for outcome-linked education. For MSM Unify, the opportunity lies in bridging domestic institutions with international pathways through a more integrated, tech-enabled approach.
As the race to own the student journey intensifies, Kumar’s task will be less about building from scratch and more about connecting the dots between campuses, careers and a rapidly globalising education economy.
