MAM
MTV, Nick, Pepsi, Max get together for contest
MUMBAI: MTV, Nickelodeon, Pepsi and MAX have announced the Pepsi Badaa Shikari Hunt which gives six kids the chance to lead the Indian team onto the cricket field in South Africa.
The scheme works like this – kids below the age of 16 need to send a letter to the Indian skipper Saurav Ganguly explaining why they should lead the team. The six best entries will get a safari trip. There will be one winner per match.
Executive VP and Business Head MAX, Rajat Jain says, ” Max has always believed in expanding the entertainment potential of cricket so as to make it more appealing not just to the die hard purists but also the uninitiated. We believe in innovations and our Extraaa Innings is proof of the same. The concept of leading the Indian team into the arena for the World Cup is a dream come true for the youngsters who win.”
To create awareness around the contest, Nick will visit 200 schools in Mumbai, Delhi, Bangalore and Kolkata. A multimedia campaign has also been designed for the print and outdoors.
A panel from the two channels will sit and judge the entries. Entries must have the name, age, telephone number and address. Send them to Nickelodeon, P.O. Box 7918, Tulsiwadi, Tardeo, Mumbai 400034. One can also log on to nick.mtvindia.com.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
