MAM
Commflash technology improves Pop ads effectiveness: study
LOS ANGELES: FPBA Group a provider of advertising tools for online publishers, and Grokster a provider of peer-to-peer file-sharing technology have announced the results of a study, conducted over 1,000,000 impressions. The study established that integrating Commflash technology with other advertising methods significantly improves the effectiveness and return upon advertising investment.
The study compared the use of banners, pop-ups and pop-under advertisements, compared to integrating these forms of advertising together with Commflash interstitials, measured by click-through-activity. The effectiveness of the Commflash-enhanced pop-under advertisements improved by 21 per cent compared to those without the enhancement. The improved effectiveness of Commflash-enhanced pop-up advertisements was even more impressive — more than doubling, improving CTA rates by over 120 per cent. In fact, effectiveness of COMMFLASH enhanced pop-up advertisements was higher by over 20 per cent than pop-under advertisements, with or without COMMFLASH enhancements. Commflash also enhanced regular 468×60 banner-ads, improving CTA rates by 6 per cent. .
Commflash commercials are launched when users exit or enter a web-page, taking over the browser session, while the requested web-page is downloaded to the users’ computer. Commflash uses a technology substantively different than the dhtml layer type technologies. The Commflash advertisement is viewed in the same browser session, so that pop-zappers have no effect. The study also showed that use of pop-zappers is more wide-spread than initially anticipated. Over 20 per cent of on-line users zap away the pop advertisement before it even appears on their computer, even though the advertisers and publishers pay for these lost impressions.
End-users have been voting with their feet, shying away from pop advertisements, especially the pop-up windows that interfere with the overall surfing experience. In advertising there are the 3-P’s — the publisher, the promoter and the purchaser. One cannot disregard any of these P’s without affecting the value of the advertising transaction.
California based FPBA Group has developed and is licensing the rights to its proprietary and patent-pending non-zapable Commflash Technology. FPBA says that its aim is to provide a standard-setting advertising format that meets the traditional brand building needs of advertisers in an environment that ensures the continual seamless and uninterrupted browsing activities of the end user.
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
