Connect with us

MAM

MAX takes out press ads to set ‘record straight’ on cricket coverage

Published

on

indiantelevision.com’s Media, Advertising & Marketing Watch
 
MAX takes out press ads to set ‘record straight’ on cricket coverage
 
The Indiantelevision.com Team

(15 January 2003 5:00 pm)

 

MUMBAI: Sony Entertainment India is leaving no stone unturned to ensure that Indian viewers realise that MAX and SET are the only channels that will show “live and exclusive premium digital coverage of all the 54 ICC cricket World Cup 2003 matches.”

Advertisement

In a hard-hitting advertisement released in many national mainline publications today, MAX’s creative advertising agency Euro-RSCG has sought to stress that fact. The advertisement also counters media reports indicating that DD would air additional matches apart from the 16 “Big Gun” matches.

A MAX spokesperson says the channel was setting things in the right perspective and merely reacting to false media speculation and some “incorrect” media reports. Incidentally, MAX had embarked upon a major advertising blitzkrieg to create awareness amongst the various target audiences. In fact, MAX hoardings targeted at women audiences dominate the entire Andheri railway station in the western Mumbai suburb.

The advertisement claims: “Only MAX and SET will give you complete entertainment during the ICC Cricket World Cup 2003 with Extraaa Innnings. The innovative wrap-around programme that got an unprecedented response and gained record viewership across Cable & Satellite households beating all other channels.” Media reports indicated that ESPN would be involved in DD’s pre-match programming to counter Extraaa Innings.

Advertisement

The advertisement also urges viewers to get their facts right: “So don’t be misled. Catch every bit of the ICC cricket World Cup 2003 action, only on MAX and SET.”

The MAX team is using every trick in the trade to ensure that eyeballs stick to either SET or MAX between February and March 2003.

See related story –
Sony warns it will sue GCC if DD Metro airs matches, ESS allowed to do programming

Advertisement

DD ups ante on cricket coverage

 

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands

Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays

Global hotel choices meet Indian corporate controls for seamless business travel

Published

on

MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.

The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.

Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”

Advertisement

The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.

Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”

With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.

Advertisement
Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 20 seconds