MAM
MediaCom India bags Modi Lottery account
MUMBAI: MediaCom India, the media independent unit of Grey Worldwide India, has won the Agency of Record (AOR) business of Modi Lottery account.
MediaCom India senior VP Harish Shriyan made the following remarks about the win: “We are delighted to have Modi Lottery on board, and extremely charged to handle this new category of business in a highly competitive market place.”
The new win follows on MediaCom bagging the AOR for NDTV both the English and Hindi channels and also won the AOR for Bridgestone in a pitch against WPP Media’s Maximise and Mudra’s Optimum Media Solutions. In the recent past, MediaCom has won the AOR business for Maxwell Apparel and media planning for Johnson & Johnson Baby Franchise.
Globally, MediaCom is the sixth largest media house with billings of over $12 billion and presence in over 75 countries. Its global AORs include Warner Brothers, P&G, Mars, Reebok Shell. In India, MediaCom clients include Marico Industries, Sony Entertainment Television, Medimix and Arvind brands, besides the media needs of Grey Worldwide clients including Gujarat Ambuja Cement, Hindalco, Revlon, Oracle and Carrier Aircon. MediaCom also has alliances with a few small agencies for their media planning and buying requirements.
Keeping in line with these new successes Grey Worldwide recently re-opened their Chennai branch and already boasts of a client portfolio which includes Sara Lee TTK- Eva Deodorant along with The Park Hotel.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
