MAM
CNBC announces edition 6 of Managing India Brainstorm
MUMBAI: Managing India Brainstorm, the corporate forum which converges luminaries from diverse streams of industry and business will focus on the manufacturing sector in its the sixth session. Organised by business channel CNBC India in association with Wipro Infotech and Sun Microsystems, the forum will be held at Grand Hotel (Grand Hyatt) in Delhi on 9 January .
The Brainstorm will feature Jairam Ramesh (Economist), Gautam Thapar (BILT), Baba Kalyani (Bharat Forge), Suketu Shah (CII), Bobby Parikh (Ernst & Young) and Vallabh Bhansali (ENAM Securities) as initiators.
According to a release , the session will primarily focus on identifying the problem areas, bridging gaps between policy and on-ground realities, public-private partnerships and collaboration between the corporate sector and state governments to create and drive growth and also work towards development of a blueprint for growth in the present environment.
The forum envisaged to work towards creation of a balanced and comprehensive view of the state of India’s industry and economy held its first session in Mumbai. This was followed by sessions in other cities as well, adds the release.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
