MAM
pepsi’s ‘World Cup Ke Shikari’ begins airing
MUMBAI: With the World Cup 2003 just days away, the frenzy in the advertising world is scaling new heights. The latest is the series of Pepsi promo campaigns slated around the World Cup, the first one being the World Cup ke Shikari TV started appearing on various television channels from today.
The 50-second ad conceptualised by Pepsi’s ad agency JWT has been directed by ad man Prahlad Kakkar. The advertisement features Indian cricket captain Sourav Ganguly, Rahul Dravid, Zaheer Khan, Yuvraj Singh, VVS Laxman, Mohammad Kaif and Harbhajan Singh and a lion called “Jock”.
The ad, which has been shot on location in Mumbai and South Africa, shows the players practising cricket. However, when the players decide to take a Pepsi break, to their utter horror, they discover a lion lying next to their Pepsi. The ad tells a hilarious story about how the players retrieve their Pepsi from the lion.
Not surprisingly, Pepsi has simultaneously rolled out the Pepsi Badaa Shikari Hunt contest in association with Max, Nickelodeon and MTV. Six young lucky winners of the contest will get an opportunity to lead the Indian Cricket Team onto the ground during the Cricket World Cup 2003, states a release .
To enter the contest , participants are required to write a letter to the Indian Captain…”Dear Sourav …”, telling him why he or she should be leading the team, the release adds. Six of the best entries along with a parent or friend will travel to South Africa on an all expense paid trip, to lead the team onto the grounds .
In addition, autographed goodies like sling bags, team shirts, stumps with posters and Pepsi Shikari gear will be given away as prizes through a number of other promotions as well.
According to the release, Pepsi is set to launch its next promo called Sher Ke Mooh Mein Haath Dalopromo as well. Yet another consumer campaign Pepsi Piyega Toh Shikari Ban Jayega promotion offering similar merchandise is also slated for a launch soon, the release adds.
To attract consumers and encourage participations in the promotions and contests, Pepsi has also put up spectacular outdoor and attractive shop signages and merchandising based on the World Cup theme across 2500 outlets .Specially designed Pepsi World Cup trucks are also roaming the streets in cities and towns.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
