Kids
Nickelodeon declares post-CAS price of Rs 3
MUMBAI / NEW DELHI: Remember the 10 June deadline that the government had initially set for all pay channels to declare their pricing mechanisms. While the speculation now is that some announcements in this regard are expected tomorrow or the day after, one pay channel did play ball, and that too on the stipulated date.
Viacom kids’ channel Nickelodeon informed the government on 10 June itself that it would be priced at Rs 3 in a post-CAS situation, Sanjeev Hiremath, vice-president, network development, South Asia, licensing and merchandising, confirmed to indiantelevision.com.
Thus Nick remains the only pay channel to have honoured the government timeline in the matter. Of course French fashion channel FTV has already announced that its “upper crust” sibling FashionX TV would be available to pay subscribers at Rs 30 post-CAS. But FashionX is not on air at present and there remains a big question mark over whether it will be available by the CAS rollout deadline of 14 July.
Queried as to the possibility of mature sibling music channel VH1 (it debuts in Asia this month) coming to India under a CAS regime, Hiremath said that a final call on that could only made after matters had settled down somewhat. Hiremath was clear on one point though. And that is that MTV would remain free to air, CAS or no CAS.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
