MAM
Aaj Tak’s ‘Seedhi Baat’ goes interactive
NEW DELHI: In a bid to connect with audiences, Aaj Tak has launched an SMS interaction during the telecast of Seedhi Baat .
Starting last Wednesday, Seedhi Baat-a half an hour interview based show- aired at 9.30 pm has turned into an interactive SMS based show. According to an official release, this show is the first of its kind in the country by any electronic news channel. The channel, with help of the SMS interaction, will offer the viewers a chance to be the judge and comment on the interview proceedings.
While the programme is on air, viewers can send an SMS on 2424, and clue in the short code assigned to Aaj Tak. If their views are selected, it would be shown on the news ticker instantaneously.
The official release says that the first implementation of this interactivity elicited a phenomenal response and therefore Aaj Tak is planning to take this interactivity further, plans for which are being worked out.
India Today Group Online (ITGO) is offering this service to the mobile users through their tie-up with various cellular operators across the length and breadth of the country.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
