MAM
Tetra Pak unveils consumer awareness campaign
MUMBAI: Tetra Pak, the supplier of processing, packaging and distributions systems for food has unveiled its first India specific consumer awareness campaign.
The Rs 45 million campaign which will go underway this week , includes ads in the print and electronic media along with on-the-ground activities aimed at educating the customer and retailer, states an official release.
The campaign aims at communicating the benefits of aseptic technology to the discerning consumers. According to the release, aseptic technology was rated as the most important innovation in food science technology over the last 50 years by the Institute of Food technologists, Chicago USA.
“The consumer awareness campaign is based on an exhaustive research across the country. The findings of the research was that a majority of the consumer saw convenience as the major benefit whereas the bigger benefits of nutrition and hygiene of these products were not communicated to the consumer. Hence we decided to take lead in making the consumer aware about the same,” Tetra Pak India Pvt Ltd managing director, Henrik Hauggaard is quoted as saying in the release.
Apart from the mix of television and print advertisements, Tetra Pak will also work on communication programmes like discussion forums for nutritionists, health camps in residential areas and schools. The company has also come up with a new logo which will be seen in all advertising, promotional material and on the Tetra Pak cartons.
“When Tetra Pak acquired Alfa Laval in the beginning of the 90’s, it was a big need to communicate to the food industry that Tetra Pak had broadened its portfolio from packaging only, to a full range of processing equipment and systems for food. This is today well known by the entire industry; hence, our old motto – ‘More than the Package’ has well served its purpose. In line with our new Vision, we also felt the need to develop a motto, which is applicable for the entire value chain, not only food processing companies. Our new motto has clear links to all participants in the value chain hence it reflects our broadened scope,” adds Hauggaard.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
