News Broadcasting
Zee News has a brand new campaign and logo
MUMBAI: After the revamping the English entertainment channel- Zee English’s look, next in the line for image makeover is the news channel. The Subhash Chandra promoted Hindi news channel – Zee News has unveiled a new logo and a new advertising campaign with the baseline ‘Haqeeqat Jaisi, Khabar Waisi’.
While Prannoy Roy promoted NDTV India promises to offer truth first (experience truth first), Star’s news arm claims to put its viewers interest in the forefront (aapko rakhe aage) and Aajtak claims to the fatest one (sabse tej), Zee news promises to put forth the realty the way it is. Unbiased, and free of distortion and sensationalism.
According to a company release, the campaign is designed to communicate the news channels commitment to its viewers and differentiate it from the others in its league. The new campaign, created by Leo Burnett Delhi, will encompass TV, print, outdoor, radio and other media promotion.
Keeping in synch with the baseline change, the logo has changed its hues from blue and yellow to bright red and gold. But the new logo is reminiscent of the broadcaster’s English movie channel MGM’s red and gold logo. According to the release, the logo is designed so to communicate the robust and passionate nature of the channel.
According to Zee Telefilms Ltd, news group, director Laxmi Goel: “This is part of our continuous process of evolving the Zee News brand, so that it continues to remain relevant, vibrant and in turn positively impact the people”.
Leo Burnett, executive director Jayshree Sundar says: “The positioning is based on a deep understanding of Zee News’s brand values and a thorough study of the news channel market. ‘Haqeeqat Jaisi, Khabar Waisi’ strongly emphasizes the fact that for Zee News, news is not just a business but a mission.”
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
