Brands
RP- Sanjiv Goenka Group (FMCG) appoints KlugKlug as their influencer marketing tech stack platform
Mumbai: RP-Sanjiv Goenka Group (FMCG), the renowned Indian multinational conglomerate with interests spanning across various sectors, announces a strategic partnership with KlugKlug, an influencer marketing tech SaaS platform, to bolster its influencer marketing outreach for its foray into the fast-moving consumer goods (FMCG) industry.
RPSG Group, known for its diverse business portfolio encompassing power and energy, carbon black manufacturing, retail, IT-enabled services, FMCG, media and entertainment, infrastructure, and education, is taking this step in leveraging the power of influencer marketing for its FMCG ventures.
KlugKlug CEO and co-founder Kalyan Kumar expressed his enthusiasm about this collaboration, stating, “The KlugKlug family is very excited to join hands with RPSG (FMCG) to drive their influencer marketing initiatives, a new focus area for them. Through a data-driven approach, we have harnessed the power of precise influencer searchability, enabling RPSG (FMCG) to connect with influencers who can authentically convey their brand’s story and drive sales. The role of luck is getting lesser everyday with the role of this happy tech of ours”
KlugKlug, a New Delhi-based tech powerhouse, specializes in providing accurate and data-driven solutions for influencer marketing decisions. The collaboration with KlugKlug will empower RPSG (FMCG) to identify and partner with the most suitable influencers who can effectively communicate their FMCG brand messages to the intended audience.
RPSG Group vice president marketing – personal care Deepak Pant said, ‘’RPSG evaluated KlugKlug and having seen its capabilities and testimonials from leading brands and E-commerce platforms, we decided to onboard KlugKlug after being convinced about how it can help RPSG scale its IM efforts with data led optimization. Audience-based filtering of Influencers towards ROAS was an eye-opener. KlugKlug insights will be invaluable in helping us build our Influencer scale-up program.”
Through KlugKlug’s technology and real-time insights, RPSG (FMCG) anticipates achieving significant efficiencies in its influencer marketing campaigns on day one, and do away with audience losses of 20% to 80% most Brands currently face. This partnership ensures that RPSG (FMCG) can make informed decisions swiftly, resulting in more effective influencer marketing strategies.
Looking ahead, KlugKlug’s recently launched very comprehensive Real Time Automated Reporting has set it above most competitors globally, and roadmap includes the development of newer features that knows the future of growing Influencer anywhere in the world. The platform aims to facilitate transparent collaboration between influencers and brands by offering a comprehensive suite of services for campaign management, performance monitoring, and data analysis. In response to the burgeoning interest in influencer marketing, KlugKlug plans to expand its services to new markets and social media platforms.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
