Sony is no. 1 in Harris Interactive’s best brands survey

NEW YORK: For the fourth year in a row and the sixth time in the last nine years, Sony has been chosen as the number one brand, according to the annual Harris Interactive(R) survey of the best brands.

The survey asked respondents to name the three brands they considered the best. Sony is followed by Kraft, Dell, General Motors and Microsoft. Since The Harris Poll began measuring “best brands” in 1995, Sony has been named number one six times (1996, 1998, 2000, 2001, 2002 and 2003). Harris interactive has said, “This poll underlines very strongly the linkage between corporate reputation and brand image.” This year’s poll reflects the results of an online survey of 879 adults in the US conducted between 16-22 June.

Sony’s consolidated sales in the US for the fiscal year ended 31 March 2003, were $20 billion.