MAM
Magnite onboards Chandrahas Shetty as demand facilitation lead in India
Mumbai: Magnite has roped in Chandrahas Shetty as the demand facilitation lead in India. Shetty will lead the Magnite Demand Facilitation team in India, with a primary focus on building key strategic demand-side relationships with leading media agencies, DSPs and buyers in the country.
Magnite managing director Asia Gavin Buxton said, “Shetty joins us with vast experience across the ad tech industry and brings a track record of exceptional growth and effective results in India and APAC. We are excited to strengthen the team with his unique perspective, particularly as we look to accelerate our growth throughout India.”
Shetty joins Magnite from MediaMath where he was director of partnerships and successfully built out many of the company’s strategic DSP relationships. He brings a total of 13 years of experience to the role at Magnite, having previously held various senior positions at Oracle Advertising, Times Internet and Disney+ Hotstar.
Shetty commented, “I’m excited to be joining Magnite and leading the demand team in India. I look forward to working closely with the team to help deliver great results for buyers by ensuring they can leverage Magnite’s unique omnichannel capabilities to tap into quality content.”
Shetty joins the growing Magnite India team which includes senior account manager – supply Karnika Maroo, account manager – supply Jerit Kunjumon and senior account manager – Rohit Prasad Yeggina.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
