MAM
Vyas Giannetti Creative wins new biz worth Rs 30 million
NEW DELHI: Vyas Giannetti Creative (VGC) has been appointed as the consultants by Pidilite Industries to review its range of products, from its packaging to promotional materials. Besides this, VGC has recently also won the advertising account of soon-to-be-launched diamond brand from country’s largest solitary diamond manufacturer Shrenuj.
“This calendar year has been rather eventful for us at VGC. We have added some real prestigious brands to our already varied portfolio – Lee Jeans, Shrenuj Diamonds and Pidilite. None of the above business was won by pitching, but was acquired by invitation. VGC today has established itself as a holistic creative solution provider for all the communications needs of the clients. The agency boasts of a platter of blue chip client portfolio, such as Birla Sunlife Financial, Aditya Birla Corporate, Charagh Din, ITC, HLL, Borosil,” said VGC general manager Sanjay Chaudhri.
Regarding the assignment from Pidilite Industries, worth Rs 25 million, Chaudhri said:“We will be designing Pidilite’s various brands in the existing product categories such as adhesives, colors, maintenance products and others. Also, we will be working on couple of news brands in the pipeline.”
Interestingly, VGC has worked on packaging of Pidilite’s products in the past. “This account has come back to us as the client wanted to consolidate its entire packaging. Previously, the designing was done by independent design houses and advertising agencies,” said Chaudhri.
VGC has already worked on packaging of some of the prestigious brands such as Sangam Direct (HLL), Piramyd at Crossroads, Colgate Palmolive and Charmis in the past.
“Shrenuj is planning to launch a solitary diamond brand between 0.5-0.98 cents. And we will be working on the brand right from scratch. We will develop the communications strategy as well as the concept and designing of the packaging. This print campaign is expected to break in June,” added Chaudhri. The campaign will be released in the selective markets in the northern part of the country.
Shrenuj’s existing brand `Arisia’ is marketed by Diamond Trade Corporation.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
