MAM
TBWA Worldwide bags coveted awards across 4 continents
NEW DELHI: TBWA Worldwide, the creative advertising network and part of the Omnicom group, has proved its supremacy across four continents by bagging the Network and Agency of the Year 2002 award .
The other agencies vying for the Agency Network of the year included DDB Needham, BBDO, Saatchi & Saatchi and Lowe, states a release.
Making its mark in innovative advertising, TBWA Worldwide has also been recognized by the advertising gospel – Campaign magazine for its award winning campaigns for John Smith’s and ‘Five’ (formerly, Channel 5, in the UK), across US, Europe and Asia for 2002. ‘Five’ garnered the honour of Campaign’sMedium of the Year award.
According to the press release, TBWA Worldwide also won the Campaign of the Year award for Apple “Switchers” in the US, Sony Playstation in Europe and S K Telecom “Be the Reds” in Asia.
In 2002, best selling ale brand, John Smith’s was at the centre of a whirlwind campaign, recently named by Campaign magazine as the Campaign of the year. Challenged with following up on the successful “cardboard cutout, no non-sense man” campaign, the agency team helped tap into the core values of the John Smith’s brand and articulate it more explicitly and dimensionally than before, adds the release.
“We are extremely happy that TBWA has received such accolades from the advertising and marketing community. It is elating to note that TBWA has emerged as the chosen ‘Network and Agency of the Year 2002’ while competing for the global title with other advertising majors”, TBWA Worldwide, president and CEO Jean Marie Dru is quoted as saying in the release.
Meanwhile, TBWA Anthem, India has made significant gains with a spate of recent client wins including BBC World Service, Hughes Escorts, Loctite, Samsonite and British Gas Broadband.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
