MAM
Weekend Unwind with: Chalkboard Entertainment co-founder Vikesh Bhutani
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind – a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Chalkboard Entertainment co-founder Vikesh Bhutani.
With an experience of over 14 years in the industry, Bhutani has been an executive producer for multiple path-breaking films like Gully Boy, Dil Dhadakne Do, Talaash, Fukrey franchise and Rock On 2! He also co-produced three original series for Amazon – Mirzapur, Made in Heaven, and Inside Edge, under the banner of Excel Entertainment. Stepping into the role of a freelancing EP, Vikesh worked on the Netflix original film Yeh Ballet for Roy Kapur Films. He also worked on Shakun Batra’s Gehraaiyaan produced by Dharma Productions.
So, without further ado, here it goes…
- Your mantra for Life
Live and let live
- A Book you are currently reading?
Kiss of Salt by Smita Bhattacharya
- Your Fitness mantra, especially during the pandemic?
Cut down a meal and jump Rope during Pandemic
- Your comfort food?
Avocado Toast
- When the chips are down a quote/ philosophy that keeps you going?
Success is not final, failure is not fatal. It is the courage to continue that counts.
- Your guilty pleasure?
Vegan Ice cream
- When was the last time you tried something new?
Learning Skateboarding
- A Life lesson you learnt the hard way?
Chase what you believe in
- What gets you excited about life?
Exploring the limitless potential of life
- What’s on top of your bucket list?
Watch the football World Cup final once
- If you could give one piece of advice to your younger self, what would it be?
Should have travelled more
- One thing you would most like to change about the world?
We should listen and not just hear.
- An activity that keeps you motivated / charged during tough times?
Running
- What lifts your spirits when life gets you down?
My daughter
- Your go-to stress buster?
Stopped taking life too seriously to be stressed about it
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
