MAM
Shah Rukh Khan switches from Omega to TAG Heuer
NEW DELHI: The Louis Vuitton Moët Hennessy (LVMH) group has signed Bollywood star Shah Rukh Khan as the first Indian brand ambassador for its 143-year old TAG Heuer brand. Earlier, Shah Rukh was the brand ambassador for LVMH rival Swatch group’s Omega watches.
The actor, who has signed a three-year contract with Tag Heuer, will feature in TAG Heuer’s advertising campaigns, public relations, product development and merchandising. The announcement was made by LVMH Watch and Jewelry Pvt. Ltd. president and chief executive officer Jean Christophe Babin.
The LVMH group, which is into second year of its operations in the country, has taken the initiative for an emotional association with the consumer.
“When TAG Heuer was launched here last year, we had given a quadruple promise to the Indian customer. The decision to sign Shah Rukh is a step towards strengthening our ties with customers here through `Indianness’ and Indian nuances. But still, we will be maintaining our international standards whether its our product offering, service or brand endorser quality,” said LVMH watch and jewelry AsiaPac regional managing director Ravi Thakran.
“TAG Heuer stands for ruggedness, pure performance, integrity and competitive drive. His personality (Shah Rukh) almost mirrors the brand values such as undying passion, his eternal search for perfection and precision,” Thakran, who was earlier with Swatch group added.
For the Bollywood actor, who was earlier endorsing Omega, TAG Heuer is just not another endorsement but a dream he had cherished for years.
“As far as TAG Heuer is concerned there is no competition. Though I have a collection of TAG Heuer on my own, it’s an honour to be associated with such a brand, which I always wanted to wear,” said Khan, who stated that passion is the common link between himself and the brand.
Khan will appear in a new print campaign, which has been scheduled to break shortly. “Shah Rukh will be seen in the TAG Heuer corporate campaign `What are you made of?’ to be launched in the next couple of days,” said Thakran, who also added that the group is also planning to use Khan for its campaigns in other Asian countries such as Malaysia.
On the advertising strategy, “This year, the bulk of our budget will be for print medium. We are planning a television commercial next year. Besides advertising, Shah Rukh will also be involved in promotional events,” added Thakran, who stated that the advertising and promotional budget would be in `multi-crores’.
LVMH, which allotted its media account to Starcom last year, will continue to work with the same agency while the creative work will be sourced from Europe, done by TBWA.
The quadruple promises, which Thakran mentioned were related to pricing of TAG Heuer watches in India being similar to those in other markets such as Dubai, Singapore or Switzerland, complete variety of watches being made available in India, launching all the latest products simultaneously and opening up of after sales service as part of its business model.
On the distribution front, Thakran added the company is present in 14 cities through 34 outlets and it intends to open four more in cities in the near future.
TAG Heuer’s list of brand ambassadors includes Ayrton Senna, David Coulthard, Tiger Woods, Kimi Raikonnen and Marion Jones among the others.
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
