MAM
Mobile2Win to help StanChart Bank launch ad campaign
NEW DELHI: Wireless marketing, a relatively new concept, continues to gain more importance among the marketers. If entertainment sector is widely using mobile interactivity for promotional campaigns, others like retail, travel and finance, too, aren’t far off in the same arena.
A leading wireless marketing solutions provider Mobile2Win (M2W), which is only into its first year of operations here, has already worked with L’Oreal, Jet, Fosters, Lufthansa, Discovery, CNN , BPL batteries, Paramount pictures and others in a short span.
Now M2W has added another client in Standard Chartered Bank in its roster. M2W, which uses SMS-enabled service 8558 for its campaigns, has worked a new campaign comprising promotions and contests around Stanchart’s products and services. The campaign is expected to be introduced soon.
“Mobile messaging is rapidly growing and provides an effective platform to disseminate information to millions of customers. It is simple, offers convenience, the customers’ undivided attention and ensures high penetration making banking fun and easy for all. For customers, Standard Chartered Bank will now be just a beep away,” says Standard Chartered Bank consumer banking marketing head Sugato Banerjee.
The relationship objective includes providing contemporary brand experience to the target audience by associating Standard Chartered with extremely interactive wireless medium.
“The idea is to create excitement and word of mouth publicity amongst consumers from across India about a category which has been perceived as mundane so far. Also, to reach out to the target audience via their preferred medium for communication,” says M2W vice-president – sales and marketing Rajiv Hiranandani.
Designed for ease of participation, the contests and promotions will be sent to customers on mobile via SMS. By participating in these contests, customers will have the option of winning merchandise and other gifts from Standard Chartered.
According to Hiranandani, trends in wireless marketing show that entertainment, travel, retail and finance are among the primary adopters of the mobile marketing and SMS campaigns.
MAM
Prism launches ‘Rising OYO’ branding drive across 500 hotels
Campaign targets top 5 tourist states with iconic red logo refresh and large-format signage.
MUMBAI: Rising OYO just gave hotels a neon-red glow-up because when travellers spot that circle from the highway, even the GPS starts whispering “you’ve arrived.” Prism (Parent of OYO) has rolled out ‘Rising OYO’, a nationwide visibility campaign that will rebrand 500 OYO hotels across 20 high-priority cities in India’s five most visited states in 2024-25: Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh and Rajasthan. The pilot has already begun at 50 properties in key locations including Lucknow, Varanasi, Bengaluru, Chennai, Jaipur and Hyderabad, with encouraging early results.
The initiative features prominent large-format OYO branding on façades, rooftops and outdoor signage, reviving the brand’s iconic circular red logo to boost instant recognition in dense urban centres, highways and travel corridors. The campaign also covers business hubs such as Delhi-NCR and major religious destinations including Rishikesh, Amritsar, Puri and Ayodhya.
Prism chief operating officer for India Varun Jain said, “By bringing back OYO’s iconic red circular branding at scale, we are strengthening on-ground visibility for our hotel partners while making it easier for travellers to instantly recognise and trust the brand. As religious tourism, short getaways and workations continue to rise, this campaign positions OYO as a brand fully equipped to cater to instant travel decisions.”
Domestic air passenger traffic reached 153 million in 2025, up 12 per cent year-on-year, according to the Directorate General of Civil Aviation, driven by improved connectivity, religious travel and flexible work patterns. Against this backdrop, Rising OYO aims to drive higher brand recall, walk-in discovery and booking uplift while supporting hotel partners with better demand generation.
In a travel market where first sight often decides first booking, PRISM isn’t just painting hotels red, it’s turning them into beacons that shout “OYO” long before the traveller even checks the app.
