MAM
EFY Enterprises to spend Rs 20 million on ad campaign
MUMBAI: EFY Enterprises, publishers of many leading magazines such as Electronics For You, Linux For You, i.t., Facts For You and ePower will be spending Rs 20 million on multi-media campaign in prominent publications, TV channels and ground events.
The group claims to have a cumulative readership of half a million across all the publications.
The campaign kicked off with the announcement of two major events – Linux Asia 2004 and EFY Awards 2004. Linux Asia 2004 is Asia’s biggest conference and exposition of Linux. It will be held from 11-13 February 2004 at The India Habitat Centre, New Delhi. The group has also announced EFY Awards 2004, the biggest ever Electronics awards, in which top organisations and individuals in the electronics industry will be honoured.
Talking about this campaign, EFY Enterprises’ managing director Ramesh Chopra said, “For the past 34 years, we have been pioneers in the areas of technology. Our efforts have been widely appreciated in that area – particularly electronics, Linux and general IT. This campaign is aimed at spreading awareness about us to those outside the technical fraternity. Technology is being more and more consumer friendly and our publications are now of a greater interest to the general public than ever before.”
The company has also launched a series of new initiatives. Linux For You has setup LFY Labs – one of the most advanced Linux Labs in the country. LFY Labs has produced LiFY (Linux from India for you) that is aimed at increasing the usability of Linux for practical purposes. The various versions of LiFY launched include education, multilingual, developer and administration.
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Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
