MAM
BBC World Service launches major e-marketing campaign
MUMBAI: The BBC World Service is launching its first major direct e-marketing campaign. This builds on the success of its e-newsletters sent to thousands of listeners across the world.
From Friday 6 May, the newly-designed World Service E-Network, promoting the BBC’s international English language radio and online output, goes weekly. Subscriptions will be driven via puff-boxes on BBC’s online site bbcworldservice.com/schedules, and supported by online and on-air advertising.
The BBC World Service E-Network offers subscribers the benefits of personalised content based on four key genres – World Affairs, Arts and Culture, Science and Sport – and is available in text or html formats. Subscribers will also receive links to live online listening, access to interactive debates and the chance to enter monthly prize draws.
BBC World Service controller marketing communications and audiences Alan Booth said, “For the first time, listeners will be able to get in their inboxes an update every week on what’s coming up on BBC World Service. In today’s fast-changing media environment, people are bombarded with choice. While there is a strong BBC brand loyalty among our international audiences, we feel it’s important to keep them up-to-date and focussed on the programmes we know they will enjoy.”
BBC World Service has appointed the UK-based digital agency, Broadsystem, to handle the email delivery service and the micro-site creation. The marketing campaign for the re-launch is being handled in-house.
BBC World Service broadcasts programmes around the world in 43 languages and is available on radio and online. It has a global audience of 146 million listeners. It is available globally on short wave; on FM in 140 cities; and selected programmes are carried on around 2,000 FM and MW radio stations around the world. The BBC World Service claims that its websites receive around 280 million page impressions every month.
Broadsystem creates, manages and delivers customer and audience communication strategies. It is the UK’s leading provider of outsourced marketing communications, providing data-driven customer contact services focussing on three main areas of expertise: customer relationship management, contact centre services, and media services.
Brands
Nykaa exclusively launches Illiyoon in India
Korean dermocosmetic brand joins Nykaa’s decade-long Amorepacific portfolio.
MUMBAI: Nykaa just dropped Korea’s gentlest glow-up on India because when your skin barrier needs backup, Illiyoon arrives like a K-drama hero with perfect timing. Nykaa has strengthened its dominance in the Korean beauty category with the exclusive India launch of Illiyoon, the trusted dermocosmetic brand from Amorepacific known for barrier-focused face and body care. The move deepens a partnership that began in 2016 with Innisfree and expanded to include Laneige, COSRX, Sulwhasoo and Aestura, making Nykaa home to India’s largest curated Korean skincare, dermocosmetics and haircare lineup.
Illiyoon arrives amid surging demand for gentle, clinically backed formulations targeting sensitive and dry skin. Hero products such as the ATO Lotion and ATO Concentrate Cream harness patented Soy-Ceramide and Ceramide Skin Complex 2.0 technologies to deliver high-performance hydration and barrier repair suitable for all age groups.
Nykaa Beauty, executive director and CEO Anchit Nayar said, “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. The launch of Illiyoon marks the next chapter as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions.”
Amorepacific India managing director & country head Paul Lee added, “The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa.”
The launch reflects the rapid rise of ingredient-conscious, efficacy-driven skincare in India, where K-beauty continues to resonate with consumers seeking science-led yet gentle solutions. With Illiyoon now exclusively on Nykaa, the platform isn’t just expanding its K-beauty shelf, it’s giving Indian skin a softer, stronger chapter in the never-ending glow-up story.
