MAM
The Media Edge bags media planning and buying account of Barista
NEW DELHI: The Media Edge (TME) has bagged the media planning and buying account of Barista Coffee Co. The development, which took place last week, has been confirmed by TME president Divya Gupta.
The account was previously with MediaCom. The account will be serviced by TME’s Mumbai office. “We had been in dialogue with the client for some time. The client had approached us and we presented our inputs accordingly. It’s too early to comment on anything as we have just won the account,” said Gupta.
The new account for TME, which has worked on the recently launched Titan Industries international watch collection symbolically `The New World Watch’ campaign, follows its earlier acquisitions like Deys Medical’s Keo Karpin range, SKF Bearings, Apollo Tyres Nycil and Farex from Heinz this year. Besides this, TME had also consolidated its relationship with the Tata Group by bagging three buying assignments from Tata group companies (Tata Teleservices, VSNL and Tata Engineering).
“This is a manifestation of what we have been doing for the last three or four years. The last couple of years have been good for us and we would be among the fastest growing agencies and that, too, not on the basis of a small base. We have been working on media solutions, which are value-added and efficient. So these developments (consistent wins) are realization and acknowledgement of our functioning,” said Gupta.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
