MAM
Sansui gets Rahul Dravid to endorse its product range
MUMBAI: Television company, Sansui has roped in Indian cricketer Rahul Dravid as brand ambassador for its range of television and home theater systems.
Promising to carry forward this association, the company states that an aggressive multi media campaign will be launched across all media platforms with the cricketer endorsing the Sansui range of products.
Sansui director and CEO Anil Khera says, “It has always been Sansui’s vision to bring the best in entertainment technology to the country. With this campaign we are charting a new path of sustained precision, quality and constant innovation.”
According to an official release, the endorsement deal synergizes the characteristics of Sansui Television with Rahul Dravid manily precision, performance, reliability and constant development.
Khera added, “We wanted someone who embodied the qualities of Sansui. In Dravid we found just that. He is a role model for most young Indians and being among India’s most admired sportspersons, he is the right brand ambassador for a company that is spread across a pan India level and is one of the fastest growing electronics major in the country.”
Brands
Nykaa exclusively launches Illiyoon in India
Korean dermocosmetic brand joins Nykaa’s decade-long Amorepacific portfolio.
MUMBAI: Nykaa just dropped Korea’s gentlest glow-up on India because when your skin barrier needs backup, Illiyoon arrives like a K-drama hero with perfect timing. Nykaa has strengthened its dominance in the Korean beauty category with the exclusive India launch of Illiyoon, the trusted dermocosmetic brand from Amorepacific known for barrier-focused face and body care. The move deepens a partnership that began in 2016 with Innisfree and expanded to include Laneige, COSRX, Sulwhasoo and Aestura, making Nykaa home to India’s largest curated Korean skincare, dermocosmetics and haircare lineup.
Illiyoon arrives amid surging demand for gentle, clinically backed formulations targeting sensitive and dry skin. Hero products such as the ATO Lotion and ATO Concentrate Cream harness patented Soy-Ceramide and Ceramide Skin Complex 2.0 technologies to deliver high-performance hydration and barrier repair suitable for all age groups.
Nykaa Beauty, executive director and CEO Anchit Nayar said, “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. The launch of Illiyoon marks the next chapter as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions.”
Amorepacific India managing director & country head Paul Lee added, “The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa.”
The launch reflects the rapid rise of ingredient-conscious, efficacy-driven skincare in India, where K-beauty continues to resonate with consumers seeking science-led yet gentle solutions. With Illiyoon now exclusively on Nykaa, the platform isn’t just expanding its K-beauty shelf, it’s giving Indian skin a softer, stronger chapter in the never-ending glow-up story.
