MAM
LIFW 2004 preponed to tally with buying season April
MUMBAI: Good news awaits fashion aficionados and designers alike. The Lakme India Fashion Week (LIFW) 2004, which was scheduled to be held in July 2004 has been preponed by three months.
The Fashion Design Council of India (FDCI), which organizes LIFW in India, recently announced that the much-publicised fashion mega-event, will be held in Delhi from 23-29 April, 2004.
According to a company release, the dates of the event was pushed forward in keeping with the international buying season. The new schedule will facilitate buyers to place their orders with designers well in time to meet their requirements for the Fall/Winter season. The release explains the decision was taken at a FDCI board meeting, held in Delhi, on October 21.
FDCI is a non-profit, apex body, representing the Indian fashion design industry.
The release quoted FDCI’s executive director Vinod Kaul, as saying, “We decided to move LIFW 2004 from July to April as we need to synergise the event dates with the international buyers’ calendar. We have decided to schedule the event just before the Australian Fashion Week, which is held in the first week of May.”
Kaul says, “The month of April also gives domestic and international buyers, enough lead time to place their orders with designers for the Fall/Winter season, and we still have adequate time to organise a second market week in Mumbai later in the year”, he adds.
Kaul mentions that the shift in dates was also decided after suggestions and feedback from international retailers, at New York Fashion Week (NYFW) and Milan Fashion Week (MFW), which he visited recently.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
