MAM
Radio City plans social initiatives to celebrate Diwali
MUMBAI: Although not in a big way, but the entertainment industry channels have started doing their bit for society. Radio also has adopted the do-gooders stance as well.
For second year in a row the Radio City plans to host ‘Gift a Toy, Spread Some Joy’ campaign in association with non-governmental organization (NGO) Pratham. The radio station plans to make a very special Diwali for the underprivileged kids of Mumbai, Delhi and Lucknow.
Radio City through the collection centres in Mumbai, Delhi and Lucknow will collect old and new toys for the underprivileged children from October 16 to October 22, says a company release. These toys will be then sent to Pratham, to be distributed to various orphanages and NGOs.
Last year, Radio City helped distributed over 10, 000 toys to underprivileged kids all over Mumbai.
Both the television and the radio are predominated by entertainment content, the attempts although far less and far between are a welcome change. While MTV has been championing for Aids cause for about five-six years now, Sony Entertainment’s has recently launched Shiksha campaign, wherein the channel has joined hands with Proctor and Gamble to offers parents a chance to finance the children’s higher education. The channel has also on occasions joined hands with the NGO Child Relief and You (CRY) or the NGO Akanksha. While Kyunkii… Star Plus’ soap had on an occasion weaved in child care in its script, the ads about child education are a constant feature.
Coming back to Radio City, the FM channel has organised collection points for Mumbai citizens to donate their toys at Akbarallys (Chembur, Fort), Globus (Bandra), Vijay Sales (Mahim, Shivaji Park, Borivali, Sion, Andheri, Goregaon, Opera House, Prabhadevi), Big Bazaar (Lower Parel) and Esselworld.
Delhiites can donate their toys at Ebony (South Extension, Noida, Rajouri Garden, Faridabad), Clown Town ( Karol Bagh and Rajouri Garden) and Media Toys ( Ansal Plaza, Karol Bagh, Rajouri Gardens, Noida) and Lucknow resident can contribute at Radhey Lal Sweets (Sapru Marg), Cubes (Tej Kumar Plaza Hazrat Ganj), In Fashion (Opp Lekraj Market), Namaskar in Style (Kanpur Road) and Chhappan Bhog (Apna Bazar, Sadar). These toys will be donated to the kids on Diwali day to help brighten their Diwali.
According to Pratham director Madhav Chavan, “Diwali is a festival of lights and what could be better than associating ourselves with Radio City 91 FM as they are highly committed to this noble cause. This is for the second time Radio City 91 FM and Pratham have come together in distributing toys to the underprivileged kids and bringing smiles to the innocent faces. Diwali is indeed meant to spread joy and this can be done by donating generously”.
Radio City COO Sumantra Dutta says, “It is our pleasure to make the festival of lights a very special one for the underprivileged children. Last year with help of ‘Pratham’ we collected over 10,000 toys. The toys found their way to orphanages, remand homes and over 473 ‘Balwadis’ in Mumbai that support children who are otherwise likely to be deprived of even basic education.”
The “Gift A Toy, Spread Some Joy” campaign will be held simultaneously in Delhi and Lucknow.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
