News Broadcasting
Zee TV claims increase in channel shares
NEW DELHI: Happy days for the Zee family of channels? If the flagship, Zee TV, is moving ahead by garnering an additional channel share in the entertainment channels genre of about 20 per cent, Special Correspondent on Zee News completes 150 episodes, which will be celebrated with a special two-part series over the weekend.
But accused of its programmes failing to create the buzz, like those of its competition, Zee is out to prove critics wrong. Quoting data made available to the channel, it said yesterday that Zee TV increased its channel share by 20 per cent in the north and west markets amongst female 25+ and also amongst C&S 4+ during the week ended 18 October, 2003 riding the wave of its new launches.
In the first week of October, Zee TV launched its two new shows, Tum Bin Jaoon Kahan, a love saga produced by Aroona Irani and Kabhie Kabhie, which is a series of short-stories, encapsulating the Indian literature and showcasing strong character of Indian woman.
In October itself, Zee TV also announced the new line up of Thursday Premiere movies with some fantastic Bollywood blockbusters like Arman, Chori Chori and Darna Mana Hein.
Commenting on the increase in the channel share, Zee TV president Apurva Purohit said, ” We started the month of October on a positive note and were expecting such a great response from our viewers. We are positive that with strong programming content we will soon be able to further increase our channel share and thus consolidate our position in the market.”
Adding further, she said, “Tum Bin and Kabhie Kabhie have got some amazing response from our viewers. We have been getting positive feedback from our viewers via e-mails and letters. In fact, Tum Bin. has started with positive ratings of 2+ in Northern and Western markets and 6 + in state of Madhya Pradesh. In SEC A B C female 25+, Tum Bin has got ratings of 3.54 in Mumbai, 4.36 in Delhi, 5.91 in Uttar Pradesh 1 million+ and in Madhya Pradesh we got ratings to the tune of 6.08 TVRs. We see this as a positive move and heartening response from our viewers for the new programmes.”
Zee TV has been showcasing the strong character of the Indian women, be it Astitva Ek Prem Kahani, Mansha.
For November Zee TV has lined up some new releases like Oops, Market, Hungama and Main Madhuri Dixit Banana Chati Hoon under the Thursday Premiere property.
Zee TV, the flagship channel of Zee Network, was launched in October 1992. With a reach of more than 80 countries and access to more than 225 million viewers globally, Zee TV has created brand equity and is the largest media franchise serving the South Asian diaspora. .
Zee TV`s programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children’s programs, daytime dramas, game shows, and late night shows.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
