MAM
Niranjan Jayaram appointed head of CRM, Wunderman
NEW DELHI: Direct marketing major Wunderman India has appointed Niranjan Jayaram as the head of customer relationship management (CRM) and loyalty management.
Jayaram will lead the database marketing team to develop and execute data-driven marketing strategies.
“Globally, Wunderman is looking at strengthening their competencies in the area of database management and analytics. In India, we see Jayaram and his team performing a large role in achieving this objective,” said Wunderman general manager Ajay Sood.
Jayaram has earlier worked with Result McCann and OgilvyOne Worldwide, contributing to the various programmes executed for clients like General Motors, Microsoft, Bank of America, ABN AMRO Bank, Ponds Institute, Lakme Levers, and OKS Speciality Lubricants.
“He comes with a rich experience of having designed and developed the back-end logistics and support systems for the Hero Honda Passport Programme, which today has grown into one of the main relationship programmes in the automotive space. Jayaram is a strong advocate of quality management and has already started contributing by providing wonderful insights on customer information systems,” Sood said.
The development follows recent acquisition of new business by Wunderman. The new accounts include the direct communication business of enterprise software company Oracle India and cellular service provider Airtel. Besides these wins, managed by the Delhi office, Wunderman’s Chennai office won the British Council account and the Mumbai office bagged the WNS BPO account for CRM activities recently.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
