News Broadcasting
MPCL test markets 3D animation series at IITF
NEW DELHI: Moving Picture Company (India) Limited (MPCL) is test marketing its first long format 3D animation series Jungle Tales in the India International Trade Fair (IITF), which commenced here on Friday.
According to the Noida-based production house, the series, inspired by Panchatantra, is the country’s first completely indigenous long format 3D animation series for television.
“We are test marketing Jungle Tales with Delhi audience. We had introduced the pilot of the series last year at the IITF and it evoked more than 20,000 responses. With a potential of 150,000 visitors, from vast strata of society, we believe this series with treatment in contemporary style is an ideal way of arousing interest,” says MPCLs vice-president-business development Pankaj Bhushan.
The narration and treatment of the series, for which the studio is expecting to finalise a deal with a satellite channel in India soon, has been created considering the “lifestyle of todays kids”. The primary target group is kids but the stories make for fun viewing for an entire family, Bhushan says.
“The objective (of test marketing at the IITF) is to create awareness about animation in India. Sales or attracting buyers is not the sole aim. We want to convey to the people that animation is thriving in India. And for this IITF, with visitors of various age-groups, seems to be the right choice,” says Bhushan.
MPCL, which has already worked on six episodes of 22 minutes each, is taking four episodes to the fair. “We are initially planning 13 episodes but might increase it to 26 depending upon the response from the audience,” Bhushan explains.
MPCL, which specialises in television software and documentary films apart from 3D animation, is targeting the particular segment of international audiences that has a liking for Indian films.
The studio is yet to finalise the distribution plans. The series will be marketed not only in India, but also in Asia, Africa, Eastern Europe and North America.
“We are examining the options of retailing at the moment. Its very tough to gauge the figure for sale of DVDs or CDs. We might tie-up with an international partner for distribution,” says Bhushan.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
