Brands
Blinkit to deliver Apple iPhone 15 and iPhone 15 Plus within minutes
Mumbai: If you haven’t been able to book your new iPhone 15 or iPhone 15 Plus on the Apple Online Store or other popular e-commerce platforms yet, you’re in luck if you live in Delhi NCR, Mumbai, Pune or Bangalore. Now, one can get Apple iPhone 15 and iPhone 15 Plus at their doorsteps, within minutes via Blinkit. Following the astounding success of hosting Apple iPhone 14 and iPhone 14 Pro on the Blinkit platform last year, the quick commerce entity, Blinkit has again partnered with Unicorn, an Apple premium reseller to deliver the latest iPhone 15 and iPhone 15 Plus.
On the partnership, Blinkit co-founder and CEO Albinder Dhindsa, shared, “We are thrilled to partner with Unicorn APR this year as well to deliver iPhone 15 within minutes! This unique association is global first and we are certain this will lead to pure joy for our customers who appreciate the convenience of getting highly anticipated products delivered to their doorstep, almost instantly”.
Apple iPhone 15 and iPhone 15 Plus are officially going on sale in India, including on the Blinkit platform starting today. Blinkit customers will be able to avail of no-cost EMI, low-cost EMI and cashback up to Rs 5,000 on eligible HDFC cards.
Brands
Komerz acquires Glassbox to launch creative commerce model in India
Brand storytelling meets AI-driven distribution as Komerz targets $345bn digital market
MUMBAI: London-headquartered commerce platform Komerz has acquired brand and marketing consultancy Glassbox, creating a single integrated system that blends creativity, distribution, and measurable sales.
The move introduces a new “creative commerce” model, combining AI-powered infrastructure, brand strategy, and performance measurement within one platform. By connecting upper-funnel brand building with lower-funnel conversion and repeat purchases, the combined entity aims to provide brands with a seamless growth engine.
Komerz Global CEO Ramesh Krishnamurthy said, “Creative commerce must operate across the funnel. Contextual content, data-led activation and distribution must function as one accountable growth engine.”
Komerz global COO Siddharth Shankar added, “Creative without distribution is theatre. Distribution without brand equity is discounting. Bringing both together lets brands build equity while driving measurable growth.”
Glassbox, founded in 2021 by Geetanjali Bhattacharji and Anil Nair, works across brand strategy, marketing transformation, and integrated communications. Bhattacharji said the integration reflects how “brand building must evolve from episodic campaigns to always-on, data-informed commerce frameworks.”
Komerz, valued around $330 million, operates across the UK, Europe, Asia, and North America. The acquisition will help multinational corporations manage complex global portfolios while enabling challenger and D2C brands to scale across India’s digital commerce market, projected to reach $345 billion by 2030.
With this deal, Komerz is strengthening its global “creative commerce” footprint, following its recent acquisition of US retail measurement firm Pathformance, and positioning itself at the intersection of creativity, commerce, and technology.
