MAM
Mediaweek, Mediaweek Online editors laid off
MUMBAI: The advertising and media scenario may be seeing an upswing but not fast enough for the respected Mediaweek and its sister publication Mediaweek Online.
The two media offerings from the VNU Business Publications stable yesterday announced that it had asked both Brian Moran, editor of Mediaweek, and Richard Brunelli, editor of Mediaweek Online, to leave.
A reporter and a copy editor were also among a total five out of more than 100 editorial employees who are being laid off at Adweek’s flagship magazine.
Mediaweek’s executive editor Michael Burgi will take over the day-to-day operations of the magazine and editor-in-chief Sid Holt will continue to oversee the overall editorial direction of all Adweek magazines, including Mediaweek.
The staff reductions follow an announcement earlier this week that VNU’s venerable Editor & Publisher magazine would become a monthly after more than a century as the weekly bible of the newspaper industry, reports mediapost.com.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
