News Headline
Perfect Monitoring to monitor cable transmission from 1 January
MUMBAI: Telecast monitoring organisation Perfect Monitoring Services has announced that it will now monitor cable transmission and report ad commercials released in them.
The data capturing will commence from 1 January, 2004. The first set of reports would be delivered on the Internet by 20 January. From thereon, the data would be dynamically updated on the Net, a company release says.
Till date, a large amount of ad spends are funneled into the cable-advertising segment without an organised data supplement to either audit the release or run an analysis. Media Houses refraining from sinking money on a media platform without research work, were forced to keep their activity on due to the staggering operational complication involved in monitoring cable transmission.
Perfect, which will be the first company to monitor cable transmission, says that it has identified more than 225 control rooms across more than 70 locations in India based on demographic reasoning for monitoring. All components from documents of association to equipment are said to be in place for this process.
The release further states that a great deal of input from advertisers, control room operators, multi system operators and agencies had gone into analysing the requirement and drafting the broad objective for this strategic line expansion.
Perfect discovered that monitoring of cable transmission will be a turning point in the cable-advertising sector, as valuable data can now be available for advertisers, even while they can simultaneously open a data window for scientific study of the medium.
Increase in ad spends due to streamlining of this segment seems to be a natural after-effect as the confidence of this medium among advertisers is pegged to build due to this monitoring system, the release says.
The data collection would happen at source and delivered to Perfect’s data facility in Mumbai. Tagging of data including verification will be triggered through an optimised operational procedure.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
